Sensational supermodel Anja Rubik is new face of Kérastase
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One of the most gorgeous supermodels of the times, Anja Rubik
is starring in the latest Kérastase "Visions of Style II" promotional
campaign. A famous fashion, runway and beauty icon, Anja was born in
Poland and raised across three continents. She is also founder and
editor-in-chief of her own art-themed annual print magazine named "25",
and as creator of her fragrance, "Original."
Photo provided by Kérastase for use with this article
"Anja Rubik is a transcendent beauty with audacious style.
She is a woman of boundless talent, and inspires through her
multi-faceted forms of creative expression. For these reasons, we are
very proud to welcome Anjaas the face of Visions of Style II for
L'Incroyable Blowdry," says Vincent Nida, Kérastase general manager.
"Awoman's hair is an expression of her identity. Anja's transformation
into these ten personalities shows how a woman can use her hair to
highlight different aspects of her identity and femininity. Anja
captures this perfectly through her sophisticated, diverse and worldly
nature."
"I've been faithful to Kérastase products for many years.
I'm so happy to be the face of Visions of Style II because Kérastase
reflects my personality. There is a truly unique, luxurious quality to
the brand, as well as a transformative element," says Anja. "For me,
it's important to grow and constantly change and evolve. I love that
L'Incroyable Blowdry empowers you to be whomever you want to be by
making it so easy to style and restyle your hair."
Founded in 1964 haircare giant, Kérastase recently
introduced the remarkable L'Incroyable Blowdry a heat lotion that makes
your blow dry last longer by providing what the company calls optimal
shapeability and endless options to style and restyle, all with no
stiffness and perfect results.
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