Model Anja Rubik unveiled as the new face of Kerastase

 





ORK, Dec 15 — Anja Rubik has been snapped up by Kerastase as the face of its Visions of Style II campaign.

The Polish model will be promoting the brand’s new product, ‘L’Incroyable Blowdry’, Women’s Wear Daily reports. The styling lotion is due to be released early next year.

The campaign sees Rubik’s hair coiffed into 10 different styles by Kerastase designer Luigi Murenu.
‘L’Incroyable Blowdry’ will launch at the end of February in Europe, in March in the US and later on in the year in Asia.

Rubik’s previous high profile campaigns include luxury labels such as Balmain and Chloe. — AFP-Relaxnews

Sensational supermodel fashion icon Anja Rubik is new fab face of Kérastase

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Sensational supermodel Anja Rubik is new face of Kérastase

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One of the most gorgeous supermodels of the times, Anja Rubik is starring in the latest Kérastase "Visions of Style II" promotional campaign. A famous fashion, runway and beauty icon, Anja was born in Poland and raised across three continents. She is also founder and editor-in-chief of her own art-themed annual print magazine named "25", and as creator of her fragrance, "Original."

Photo provided by Kérastase for use with this article

"Anja Rubik is a transcendent beauty with audacious style. She is a woman of boundless talent, and inspires through her multi-faceted forms of creative expression. For these reasons, we are very proud to welcome Anjaas the face of Visions of Style II for L'Incroyable Blowdry," says Vincent Nida, Kérastase general manager. "Awoman's hair is an expression of her identity. Anja's transformation into these ten personalities shows how a woman can use her hair to highlight different aspects of her identity and femininity. Anja captures this perfectly through her sophisticated, diverse and worldly nature."

"I've been faithful to Kérastase products for many years. I'm so happy to be the face of Visions of Style II because Kérastase reflects my personality. There is a truly unique, luxurious quality to the brand, as well as a transformative element," says Anja. "For me, it's important to grow and constantly change and evolve. I love that L'Incroyable Blowdry empowers you to be whomever you want to be by making it so easy to style and restyle your hair."

Founded in 1964 haircare giant, Kérastase recently introduced the remarkable L'Incroyable Blowdry a heat lotion that makes your blow dry last longer by providing what the company calls optimal shapeability and endless options to style and restyle, all with no stiffness and perfect results.

Anja Rubik's music video debut is truly spectacular

In the video for Chleb, the model rides a giant dachshund while dressed as a council estate princess

Move over, Kate Moss and Stephanie Seymour – Anja Rubik has just made her music video debut, and it is nothing short of a spectacular mindfuck. In the deliberately lo-fi video for "Chleb", Rubik is dressed as what we can only describe as a Polish council estate princess: furry white gilet, frosted eyeshadow, glittery tiara and hoop earrings. Rubik pouts in front of a variety of stock image
backdrops, lip-syncing along to the lyrics before zooming off into space, like a supermodel version of Falcore from Neverending Story. Needless to say, it's a bit of a departure from her usual ultra-glossy image.

Rubik's appearance in "Chleb" is courtesy of Mister D, the stage name of acclaimed Polish literary wunderkind Dorota Masłowska. Masłowska is undergoing something of a major image overhaul herself: in an attempt to solve her writers' block and lampoon her own public image, she's released an album of rap, dance and punk record called Społeczeństwo jest niemiłe (The Society Is Mean).

Anja Rubik brings catwalk chic to the streets of Warsaw as she puts on leggy display in statement shredded dress

She's walked runways for the chicest fashion houses in the world.

And on Wednesday Polish model Anja Rubik bought her best catwalk strut to Warsaw, wowing in a statement ensemble as she strolled around the city.

The 32-year-old showed off her model body in a risque shredded skirt and a pair of lace-up gladiator sandals.

Runway star: Polish model Anja Rubik bought her best catwalk strut to the city streets of Warsaw on Wednesday 

The blonde beauty stood out in her chic look as she soaked up the city sunshine.

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Anja's outfit displayed her long, slender legs with her maxi dress featuring a shredded skirt, while her knee-high, lace-up sandals accentuated the leggy look.

The model added a denim jacket over her dress and kept cool in some dark shades during her walk.

Leggy: The blonde beauty stood out in her chic look as she soaked up the city sunshine in her shredded dress

Pins out: The blonde beauty accentuated her long legs with a pair of lace-up gladiator sandals

At one point the runway star sat down on a kerb to have a conversation on her phone, before driving off into the city. 

The in-demand model has been juggling a range of projects, with her portfolio featuring campaigns with the likes of Chloe, Fendi, Balmain and H&M. 

The multi-talented star also found time to start her own magazine in 2012, with '25' centering around erotica from a women's point of view.

Catching up: The 32-year-old sat on a city-centre bench as she chatted on her phone 

Finishing touches: The model added a loose-fitting denim jacket over her dress and some retro shades

Depp in conversation: Anja appeared engrossed in her talk as she soaked up the Warsaw sunshine

Earlier this year Anja launched her first fragrance, Original by Anja Rubik, after working for over a year on the scent.

Anja, who started modelling when she was in high school in Paris, explained to Vogue recently that her years in the business have meant she can now be more choosy about which projects she takes on.

'I've been in the industry for so long that I'm in the very beautiful position of being able to collaborate with people who are my good friends, or who I identify with. So I stand for things I really believe in, like at Chloe where I love what Clare does, or Anthony Vaccarello who is my close friend,' she said.

Popular: The in-demand model has been juggling a range of projects, with her portfolio featuring campaigns with the likes of Chloe, Fendi, Balmain and H&M

Passions: The multi-talented star also found time to start her own magazine in 2012, with 25 centering around erotica from a women's point of view

Long-term career: Anja started modelling when she was just a teenager in high school in Paris

Exciting time: The stunner explained to Vogue recently that her years in the business have meant she can now be more choosy about which projects she takes on